A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

In today’s hospitality landscape, culinary excellence alone is no longer the sole differentiator. As restaurant groups expand across cities and audiences, ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market. Catchy visuals help establish clients’ trust and foster their loyalty over ...

The visual identity of a brand is made up of the many individual visual elements within that brand. When looking to incorporate the Experience Drexel campaign into any of your materials, it's integral ...

A graphic identity, or visual identity, is the brand message communicated by a company's logo, design schemes, characters and other visual symbols used in internal and external messages. A consistent, ...

The fast-food giant's golden arches are the cornerstone of a new look, now used simply, dynamically and playfully throughout the brand’s communications. Here's how the design rules were revamped—and ...

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...