The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

Generative AI (GenAI) and large language models (LLMs) rocketed onto the scene in 2023, and boards now want returns from the technology yesterday. But AI disillusionment is brewing, with many projects ...

Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher. Semantic SEO aims to describe the relationships between ...

Today’s marketing teams juggle dozens of platforms — CRM, email, social media, analytics, personalization engines and more. Each system generates valuable customer and campaign data, yet too often ...

At the heart of Microsoft’s AI application development strategy is Semantic Kernel, an open source set of tools for managing and orchestrating AI prompts. Since its launch as a way to simplify ...

Have you ever searched for something online, only to feel frustrated when the results didn’t quite match what you had in mind? Maybe you were looking for an image similar to one you had, or trying to ...

You followed the SEO playbook. You carefully selected keywords, analyzed competing content, and published long‑form articles that filled gaps in coverage for dozens of topics. Yet your Google rankings ...