With continued calls to modernize its measurement service from many in the radio industry, Nielsen gave a look behind the curtain at its approach to audio diary surveys in a Thursday webinar – ...
After recapping the launch of its eScreener and digital incentive programs, Nielsen gave a first detailed look at what could lead to the end of the paper diary: the mobile survey, or mSurvey. After ...
NEW YORK — The “Wimpy Kid” is returning to his digital roots. “Diary of a Wimpy Kid” creator Jeff Kinney, a major e-holdout among children’s authors, has agreed to make his illustrated, top-selling ...
With so much happening on screens, digital journal offers greater fidelity to daily life Add as a preferred source on Google Last summer, in a kitschy hotel in the Pacific Northwest, I spotted a ...