From scroll-stopping creative to smarter budgets, learn why search tactics fail and what actually drives MQLs, SQLs and sales ...

Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.

Demand Gen campaigns will have additional placement options starting in March 2025. Demand Gen campaigns will offer vertical video formats to be eligible for YouTube Shorts, coming late February 2025.

Google is turning Lookalike audiences into AI signals that expand reach and could significantly change campaign performance.

All existing Video Action Campaigns (VAC) in Google Ads are now automatically being upgraded to the newer Demand Gen format, as Google phases out VAC in favor of its more versatile and visual ad ...

The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking. Google now lets you automatically add screenshots of landing ...

Google is phasing out Video Action Campaigns by Q2 2025. Demand Gen campaigns will replace them, offering multi-format ads. Advertisers should start transitioning and testing Demand Gen now. Google to ...

DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned and operated by Emerald, the nation’s leading tradeshow company. Vito Salvatore, Associate ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...