Cult book stores are becoming unlikely fashion labels, as consumers seek to demonstrate a love for literature in messy, chaotic times.

If you’re a book influencer, the latter is often the case. One might say that Sally Rooney started it all when it comes to covetable book merchandise that takes over the internet, though she’d likely ...

Sable Yong always wanted to make a perfume. She calls herself a “frag-head,” having previously written about fragrances for Allure and hosting the podcast Smell Ya Later with Tynan Sinks. Still, ...

For the book lovers in your life who already have a towering TBR list thanks to BookTok, finding the perfect gift can feel like trying to choose a favorite character from a beloved series. With so ...