Autonomous sensory meridian response, or ASMR, is a sensation where visual or auditory triggers fire off synapses in the brain that create a pleasant, calming feeling — colloquially referred to as ...

IKEA is delving into the world of ASMR. The company released a 25-minute ad touting its dorm room collection on Tuesday, but there's a twist: the clip is also an ASMR wonderland featuring a ...

Over the past few years, YouTube has exploded with videos aimed at making viewers feel relaxed, tingly, and even sleepy — a sensation known as autonomous sensory meridian response (ASMR). Within the ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...